25 million views on YT with 16k likes.

ASK: What is a VPN and why does the demo (18-35 M) need it? Oh and one more thing... Your budget is 50k.   

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CONCEPT: Nobody wants their browser history exposed, especially 18-35 M. For "Mother Knows Best" I used the relatable doomsday scenario of a mother being handed her son's browsing history to hyperbolically show what ISP's and hackers can do to you unless you're using ExpressVPN. 

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EASTER EGG: For every specific website mentioned in the commercial, we created a real webpage that featured some relevant content to the site and led back to ExpressVPN.