ASK: Expand ExpressVPN's target demo with a relatable use-case that'll resonate with adult audiences (18-65M/F). Slightly higher budget of 65k. Using the production companies "C" team, we made it happen.

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CONCEPT: Straight forward approach to Internet privacy concerns. Every time you use a non-secure network, you're putting personal data at risk unless you use ExpressVPN. Utilized graphic animation to tell the story.  

 

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