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MDAY/VDAY CAMPAIGNS
CONCEPT: Instead of having YT influencer's vouch for the freshness, beauty and emotional effect of a 1-800-Flowers bouquet... Why don't we get an authentic endorsement from a REAL MOM. In this case ALPHAM's mom.
ABOUT: This was our first ever Instagram integration for 1-800-Flowers with Barstool Sports. While we weren't able to get John's mom in the integration, he did a fantastic job of sharing his personal experience with 1-800-Flowers while remaining authentic to his Stoolie audience.
ABOUT: What starts as a relatively standard integration from Mike Greenberg quickly turns into a great organic ad moment thanks to Hall of Fame coach, Tony Dungy. The Super Bowl/V-DAY callout comes off as content rather than an ad read, which is always what we're looking for on sports channels.
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